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Strength through privacy

US businesses that successfully improve their privacy management can unlock significant benefits – increased competitive advantage, reduced risk, and enhanced stakeholder trust.

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Overview

With no federal data protection act and limited alignment between individual US states for privacy and cyber legislation, the US is an outlier and is increasingly sitting at odds with its neighbors and international peers.

Against this backdrop, and with AI raising the stakes, we surveyed 100 senior leaders with responsibility for data protection across the e-commerce, healthcare and retail financial services sector in the US.

Our report summarizes what we discovered regarding the current attitudes and behaviors of US organizations towards data privacy management, attitudes towards risk, AI and data governance and more.

"The legislative framework governing data protection remains remarkably immature in the US."

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Who is this report for?

This report is relevant for senior leaders who want to understand how a step change in privacy management and data governance can deliver significant benefits including increased competitive advantage, reduced risk, and enhanced stakeholder trust.

"75% of US businesses recognise that effective privacy management builds trust."

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What does it cover?

By exploring how those on the front line of privacy management in corporate America now see their roles, we uncover the significant benefits improved data governance and privacy management offer.

Part 1 Why now is the time to build solid privacy management foundations

We examine why privacy risks are on the increase and what's behind this rise. We also consider AI and how this new technology is raising the stakes.

Part 2 Towards more effective privacy governance

We examine the privacy management frameworks in use and highlight some causes for concern.

We also reveal why alarm bells should be ringing regarding accountability and reporting lines.

Part 3 Transforming privacy operations

Our research highlights several areas where US businesses have opportunities to make operational improvements. We explore these in full.

What insights will I get?

Our report explores how US businesses govern and manage privacy and highlights current shortcomings. It identifies specific risks and provides practical guidance on how these should be addressed. Insights include:

Understanding of current attitudes and behaviors regarding privacy management
Overview of what is driving investments in privacy management
Insight into AI readiness and preparedness
Summary of organizational measures in use for privacy governance
Current obstacles to effective privacy management.

"39% of US businesses have not yet carried out privacy audits."

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A selection of our findings

Below are a small selection of the results of our investigation, please download the full report to view all of our findings and commentary.

US businesses recognise the potential for multiple benefits from effective privacy management

Risk reduction is front of mind.

US businesses are insular in their approach to privacy.

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Latest blogs on our research

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New research reveals US businesses’ privacy opportunities and blind spots

Our survey shows that there are ample opportunities for US businesses to improve their privacy management.

Act now and speak to us.

To start a conversation about how to unlock potential benefits, simply fill out our contact form to arrange an informal chat with our privacy professionals.