Privacy Made Positive® 

Could your business benefit from using privacy as a competitive advantage to drive growth? 

As a consultancy, our experience has been that a lot of our clients have historically approached privacy as a compliance issue – something they must do as a response to legislation and regulatory pressure. This isn’t a bad thing in itself, but it can lead to a tendency for privacy to be both too legalistic and budget-constrained and may cause a degree of resentment from the rest of the business.  

Securys believes that privacy can be a very effective market differentiator; both a selling point and a recruitment tool and that organisations who adopt privacy as both an ethical principle and a selling proposition will outperform their competitors. 

Our Privacy Made Positive® programme, launched in 2020, reviewed the existing evidence. Our findings make for compelling reading and provide clear evidence of the financial and employment outperformance by ethical companies. Independent Economics (formerly Llewellyn Consulting) completed the detailed analysis. We summarised our findings into an eBook (Phase 1) which can be downloaded here.   

In 2021, we complemented this with our own consumer research in partnership with Kantar.  Our survey covered more than 4,000 respondents in the UK excluding Northern Ireland, the Republic of Ireland, France and Germany. 

We asked a variety of questions, but the three key ones were: 

• Have you ever chosen a product or service because of better privacy? 
• Have you ever not completed the purchase of a product or service because of privacy concerns? 
• Have you ever stopped buying a product or using a service because you became concerned about privacy? 

In all three cases, about 70% of respondents replied in the affirmative. Around two fifths of them said that they took these actions frequently. More generally the level of interest in and concern about privacy was high, and significantly higher than had been shown in some previous studies. 

To read the full survey results, click here to download the accompanying Phase 2 eBook which summarises our findings.  

Partnering once again with Kantar, we have very recently conducted further research into consumers across the US, where privacy is a more complex landscape. Independent Economics are currently analysing the results and we anticipate launching the findings of our US research in early 2023.  

Please email info@securys.co.uk if you would be interested to learn more about our US research and be included in emails regarding research results and forthcoming webinars. 

To find out more about our Privacy Made Positive® programme, please visit our dedicated website at www.privacymadepositive.com.